Our culture is obsessed with innovation. In our fast-paced, technological society, innovation is the fuel that keeps us moving forward. Startup companies build their brand on innovation, and existing brands constantly feel the pressure to develop or acquire new products to stay ahead of the competition. Colleges and universities continue to raise support to fund innovation labs, where students can get support and guidance for developing new ideas. Every industry, from health care, to automotive, to entertainment, is being quickly changed by the innovation conversation, whether they’re ready for it or not. It is everywhere.
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